As President of Vertical Markets, Tierra partners with vertical leaders to develop vertical-specific strategies, enhancing client satisfaction and driving growth. The Vertical Markets portfolio comprises our Education, Life Sciences, Logistics, and Manufacturing verticals. Tierra embeds the strategic plan throughout the client services organization with Matt Noe, President of Geographies. She also helps strengthen client relationships, deliver operational results, and drive a change management strategy.
An inspirational and results-driven leader, Tierra has built, operated, and led fast-growing technology, service solutions, and manufacturing companies focused on innovation. Tierra has substantial expertise in driving optimization, market share growth, and client retention within various industries, including B2B. She supported over 50,000 unique accounts, working to drive solutions that streamlined client infrastructure and experience. Her transformational leadership, strategic vision, and execution have led to substantial bottom-line growth for multiple Fortune 500 companies.
Tierra joined us in 2024 from Johnson Controls, which has the world’s largest portfolio of building technology, software, and services. As Senior Vice President and General Manager of Services, her responsibilities included leading the company’s global field service organization.
Before joining Johnson Controls, Tierra was Vice President of Services and Operations at Insight Enterprises, a global technology solutions provider. Her duties included leading integration services, procurement/supply chain, distribution centers, vendor automation, and service’s extended operations.
At C&W Services, Tierra helps foster a human-centered culture that reflects our Mission, Vision, & Values. With a passion for developing, motivating, and inspiring team members, Tierra earned the “Most Innovative Leader” Award from West Point’s Thayer Leadership Program. She holds several advanced certifications, including a Dual Black Belt in Six Sigma and Continuous Improvement / Problem-solving.
Tierra graduated from Arizona State University with a Dual Bachelor of Science (Supply Chain, International Management) and a Dual MBA (International Management, Business Innovation).
An avid reader and traveler, Tierra lives in Cedarburg, Wisconsin, with her husband, Brendan Ryan, and their three “crazy” Pomsky dogs, who keep them on their toes. She also loves cheerleading activities and coaches Pop Warner cheer (ages 7-14).