Tierra Ryan headshot

President, Vertical Markets

As President of Vertical Markets, Tierra is responsible for partnering with vertical leaders to develop vertical-specific strategies, enhancing client satisfaction and driving growth. In the new position, the Vertical Markets portfolio comprises our Education, Life Sciences, Logistics, and Manufacturing verticals.

Tierra will embed the strategic plan throughout the client services organization with Matt Noe, President of Geographies. She will help strengthen client relationships, deliver operational results, and drive a change management strategy. Tierra will also help foster a human-centered culture reflecting our Mission, Vision, & Values.
Tierra joins us from Johnson Controls, the world’s largest portfolio of building technology, software, and services, where, as Senior Vice President and General Manager of Services, her responsibilities included leadership of its global field service organization.

Tierra has substantial expertise in driving optimization, market share growth, and client retention within different industries, including B2B. She supported over 50,000 unique accounts, working to drive solutions that streamline client infrastructure and experience. Her transformational leadership, strategic vision, and execution have led to substantial bottom-line growth for multiple Fortune 500 companies.

With a passion for developing, motivating, and inspiring team members, Tierra earned the “Most Innovative Leader” Award from West Point’s Thayer Leadership Program. She holds several advanced certifications, including a Dual Black Belt in Six Sigma and Continuous Improvement / Problem-solving. Tierra graduated from Arizona State University with a Dual Bachelor of Science (Supply Chain, International Management) and a Dual MBA (International Management, Business Innovation).

An avid reader and traveler, Tierra lives in Cedarburg, WI, with her husband, Brendan Ryan, and their three “crazy” Pomsky dogs who keep them on their toes.