While the C&W Services name is relatively new, recent recognition places it right alongside such established corporate names as Verizon, Aflac, Pepsi, Dupont, Willis Towers Watson—and Cushman & Wakefield.
C&W Services was recognized with a total of two Gold Quill and four Hermes Awards from the International Association of Business Communicators and the Association of Marketing and Communication Professionals. Our affiliate, Cushman & Wakefield, also won multiple Hermes Awards.
“When we launched C&W Services in 2015, we determined that we needed to develop an approach that would associate the new name with the tangible benefits the company brings our clients,” says Paul Bedborough, chief executive. “Our employees and their approach to excellence was what we decided would be our focus, so we started telling stories about our employees and the impact they had on our clients” environments and their staff. This was an immediate way to show who we are, what we do and why it’s important. It’s exciting how quickly the relevance and quality of our great C&W Services stories have gained recognition from leading global organizations.”
C&W Services’ brand celebrates the way our 14,000 employees deliver high-quality services to more than 600 client sites across North America. In the past year, we’ve celebrated the janitorial and custodial staff, engineers, technicians, maintenance employees and myriad others that work in our facilities every day. From tending to university landscaping and fixing leaks to building tools that alleviate stress and making a difference as women in FM, they do it all, providing us with stories that allow us to showcase the best of our organization.
IABC’s Merit Gold Quill awards recognized the company’s overall brand strategy and our blog. AMCP’s Hermes Awards recognized specific projects such as a 60-page book highlighting our best service stories of 2016; advertising featuring employees; blog writing; and our pro bono work helping the IFMA Foundation champion its Global Workforce initiative.
Congratulations to the entire C&W Services team across North America for the fantastic customer service that brings our brand to life, and to the marketing team of Allana Helland, Anna Kancs, Brittany Trevick, Catherine Langell, Christine Wickes and Katherine Vizzone for their work on these award-winning projects.